Familjebostäder is a public housing company owned by the City of Stockholm. The owner directive sets out goals for the expansion of charging infrastructure, but it was a challenge to be able to implement this broad expansion in a long-term sustainable way. Familjebostäder asked themselves the question ‘How do we create the conditions for economic, environmental and social sustainability when we enable the charging of electric cars for tenants?’
As part of the pilot projects, Sigholm was commissioned to develop and test long-term sustainable business models related to electric vehicle charging and parking. These pilot projects were intended to serve as a testing ground for business models before a broader rollout of charging infrastructure within the property portfolio. The project also included identifying suitable pilot projects, implementing measurement and billing solutions, conducting risk analyses, and monitoring industry developments.
During the development of business models, the project concluded that Familjebostäder needed to reassess their overall parking operations, as the existing conditions were not conducive to executing the plan in a sustainable manner for both the company and its tenants. There was a need for a more comprehensive approach to how the company managed parking and mobility in general. Consequently, the project scope was expanded to include the development of a parking and mobility strategy.
Aligning Ownership Directives with Business Objectives
People will always have mobility needs—whether for personal movement or transporting goods. How can Familjebostäder facilitate these needs for their tenants in a sustainable manner while simultaneously fulfilling ownership directives and achieving its business objectives?
To create a solid foundation for systematically addressing these critical issues, Sigholm assisted Familjebostäder in developing a parking and mobility strategy. The objective was to outline how the company’s parking and mobility offerings should evolve to achieve set goals regarding reduced environmental impact, increased profitability, and improved customer satisfaction. To approach this work in a structured manner, Sigholm employed the GAP analysis methodology for both business model and strategy development. Establishing uniform approaches and guidelines for how Familjebostäder should manage these issues moving forward provided a clear direction for the entire organisation. The overarching goal of the strategy is to support the development of an attractive urban environment, ensure the efficient use of Familjebostäder's land, promote sustainable transport modes and planning, and foster collaboration for improved accessibility.
Shared solutions – A success for all
By enabling residents to transition from individual car ownership to alternative mobility solutions, all tenants in a property gain access to high mobility at a lower cost compared to constructing a traditional parking garage. To facilitate the increased adoption of electric vehicles, charging infrastructure is being expanded in a smarter way than the conventional model of one charging station per parking space and tenant. By piloting a permit-based parking system, where multiple tenants and vehicles can share charging facilities, a significantly more sustainable model can be achieved for all stakeholders.
The introduction of permit-based parking, combined with a review of parking pricing, enhances cost efficiency while making charging facilities accessible to a larger number of tenants. The developed strategy also improves opportunities for residents to use public transport, cycle, or participate in car and bike-sharing schemes. At the same time, the company can unlock land for additional housing development, further contributing to a more sustainable and efficient urban landscape.
